Min-Maxing is the practice of minimizing the undesirable aspects of something while maximizing its desirable aspects.

// min-maxing.com

The overall theme of the articles on this site will be to show others how to:

adopt and use analytics software for websites and desktop software
analyze data to obtain actionable insights
use insights to improve end-user conversion rates and revenue generation
optimize technical implementations of analytics tools and websites
learn tips and tricks for performing tasks more efficiently

If this sort of thing interests you, consider subscribing to my RSS feed.

// Shaun Yelle

I'm passionate about:

web sites and elegant user experiences
analytics and finding actionable insights
teaching others how to improve
gaming in both video and analog forms
min-maxing everything

I follow these pursuits in both my career and personal life.