Min-Maxing is the practice of minimizing the undesirable aspects of something while maximizing its desirable aspects.

// min-maxing.com

The overall theme of the articles on this site will be to show others how to:

  • adopt and use analytics software for websites and desktop software
  • analyze data to obtain actionable insights
  • use insights to improve end-user conversion rates and revenue generation
  • optimize technical implementations of analytics tools and websites
  • learn tips and tricks for performing tasks more efficiently

If this sort of thing interests you, consider subscribing to my RSS feed.

// Shaun Yelle

I'm passionate about:

  • web sites and elegant user experiences
  • analytics and finding actionable insights
  • teaching others how to improve
  • gaming in both video and analog forms
  • min-maxing everything

I follow these pursuits in both my career and personal life.