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Multi-Channel Funnels in Google Analytics

  • July 8, 2012
  • google analytics, funnels, marketing, introduction, customization

Google Analytics recently added the ability to see how different marketing channels are contributing to conversions. This report is a great tool for quantifying the value of your traffic sources. If you customize it based on your marketing efforts, it becomes an even more powerful tool.

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I'm passionate about:

  • web sites and elegant user experiences
  • analytics and finding actionable insights
  • teaching others how to improve
  • gaming in both video and analog forms
  • min-maxing everything

I follow these pursuits in both my career and personal life. This site is the result.

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