You don't have to pay a firm thousands of dollars a month to apply the principles of Search Engine Optimization (SEO) to your site. All it takes is a little extra effort on the part of content creators and page template designers.
Read MoreDo you want to move beyond 'clicks' and see how much money each of your marketing efforts made? Do you want to know what content is engaging users from each of your campaigns? By tagging your links in each of your campaigns, it becomes easy to answer these and other questions about your marketing efforts.
Read MoreGoogle Analytics recently added the ability to see how different marketing channels are contributing to conversions. This report is a great tool for quantifying the value of your traffic sources. If you customize it based on your marketing efforts, it becomes an even more powerful tool.
Read MoreWondering what data is important in your web analytics reports? Don't worry: it's easy to move beyond top-level stats and discover data that will have a real impact on your web efforts.
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